OUR STORY: Belief-Based Branding

TJ | Taoufik Jazouli, Ph.D. | LinkedIn

“One of my early career successes came from my wearable building blocks invention. The product was great, but yet, lacked exposure and sales. I spent months collecting, analyzing, and modeling any data I can get my hands on. As a result, I decided to shift my focus from promoting the building toy to sharing the importance of developing confidence in young children. That strategic branding approach saved my building toy startup and led me to a successful exit that changed my life as an entrepreneur.” explains Dr. Jazouli, sharing the origin story behind belief-based branding.

TJ, or Dr. Taoufik Jazouli, is a serial entrepreneur, inventor and branding wizard. He is the inventor and founder of belief-based branding. As a young child, Dr. Jazouli was identified as extremely gifted in math and visual art. He has a bachelor, two masters, and a doctorate in technical and business fields. He is currently based in Virginia, with his wife and two young children.

Over the last decade, TJ has successfully helped entrepreneurs around the world launch and scale their ideas into multi-million-dollar revenue, as well as led several organizations to launch billion-dollar products.

RETHINK Marketing

Most entrepreneurs don’t fail because their product lacks value, they fail because marketing feels overwhelming, confusing, and disconnected from the very people they built their product for.

We change that. We make marketing simple, focused, and brand-driven.

First, we help you uncover the belief inspiring your work or product (the deeper reason your idea exists) and connect you with an audience who shares that same belief. Then, we turn that foundation into a belief-based brand, built in five steps: positioning, personality, messaging, name & tagline (if new), and visual identity.

Finally, we bring your brand to life and get it in front of the right people using three strategic channels: first-party marketing, hyper-targeted advertising, and third-party partner marketing.

Because when your brand speaks from belief, the right audience doesn’t just become users, they promote and advocate your product and what it stands for.