From solar energy, to electric vehicles, to energy efficiency, mass adoption is very limited. Brandless clean energy products and services are struggling to grow profits and attract public interest. However, a few clean energy companies are achieving phenomenal growth. How are they different?
Successful clean energy companies understand branding. Bankrupt companies confuse branding with marketing and advertising. The reality is that most companies ignore branding, but then invest their resources into marketing and advertising. And they fail. But why?
To understand branding vs. marketing vs. advertising, let's start with a few basic definitions. Branding is defining the core value of your company. Marketing is communicating your brand to the public. Advertising is marketing through paid channels.
As a result, advertising fails because of marketing. Marketing fails because of branding. Branding fails because of lack of values. We will continue to witness the early collapse of many clean energy giants because of their failure to brand.
Next time you see a Nike ad, a shoe retailer ad, notice if they're selling the features of their shoe, or rather communicating their brand, core value: where all athletes belong. At $35B revenue, Nike is proving BRANDING works.
Interested in how to amplify your clean energy company into a powerful brand and double or triple revenue? Contact us today to schedule your FREE consultation: firstname.lastname@example.org