IS DEFINING THE CORE VALUE OF YOUR PRODUCT, SERVICE, OR COMPANY.
#1 BRAND STRATEGY
Brand Value: define the core value of your product, service or company. We will use a human value that can be reduced to one single word.
Audience Identity: identify the demographic and psychographic of your ideal customer. We will identify your tribe members.
Competitive Difference: analyze your competitors from a branding perspective. We will determine how to be uniquely different.
Brand Positioning: utilize the brand value, audience and difference to win the market. We will develop a unique positioning strategy.
Brand Messaging: articulate the brand value proposition to make your customers believe in your value and feel your brand.
Brand Storytelling: create a value-based story that humanizes your brand, and emotionally connects the brand with your customers.
Brand Strategy Guidelines: define the guidelines of expressing each element of the brand strategy individually and as a whole.
#2 BRAND IDENTITY
Logo: create or upgrade the logo design to reflect the brand value, while considering the competitive landscape and brand strategy.
Typography: define the characteristics of the brand typography in correspondence with the strategic message and goals of the brand.
Color Palette: select the ideal group of colors that can be displayed together to express the brand value, strategy and goals.
Brand Imagery: determine the visuals that define the brand value. We will enable a specific emotion in the mind of the viewer.
Brand Iconography: illustrate the unique look and feel of the brand. Our goal is to visually convey the core value of the brand.
Brand Style Guide: define how the brand will be consistently displayed across a wide range of channels within the marketplace.
Brand Digital Collateral: illustrate how to digitally promote the brand, through your website, Apps, social media, banners, etc.
Brand Physical Collateral: illustrate how to physically promote the brand, through your brochures, packaging, environmental design, etc.
#3 BRAND EXECUTION
Corporate: create a step-by-step action plan to develop, implement and monitor the brand value through corporate.
Operations: create a step-by-step action plan to develop, implement and monitor the brand value through operations.
Points of Sale: create a step-by-step action plan to develop, implement and monitor the brand value through points of sale.
Branding Metrics: develop key performance metrics to measure, analyze, and improve the brand implementation impact.
Brand Monetization: establish a financial baseline to evaluate the impact of branding on the overall revenue of the company.
Interested in how to transform your clean energy company into a powerful brand and double or triple revenue? Contact us today to schedule your FREE consultation.
Tel: +1 (301) 686-8505
Toll Free: +1 (888) 660-6067
Address: 1300 Wilson Blvd, Arlington, VA 22209
Truth and transparency have been the pillars of our business partnerships; and we look forward to building a new partnership and relationship with you and your team.
Contact us today to start the conversation and further discuss how we can help.